Industry Validation for MedTech, Life Sciences & BioTech Innovation
TAG Award winners have been announced!
MedTech, Life Sciences, and BioTech Judging Panel
Tor Alden, FIDSA
Advisor, Strategic Design & Innovation
Rick Greenwald
Investor
Robert Austring
Investor
Dr. MaryBeth Privitera
M.Design, PhD, FIDSA
Debbie Greenway
Executive Vice President, FEIG Electronics
Omar Ford
Editor-in-Chief
ANNOUNCING THE B2B INNOVATION AWARDS
The TAG Awards for B2B Innovation recognize the companies building what businesses actually run on. From software and data platforms to robotics, infrastructure, and services, these awards highlight solutions that drive growth, improve operations, and deliver measurable impact. By showcasing this work, the program helps elevate brands, strengthen credibility, and position companies as trusted leaders in their markets.
EARLY BIRD NOMINATIONS OPEN: April 22! ($599.00)
Official Nomination Window Opens: June 1, 2026 ($849.00)
Nomination Deadline: July 31, 2026
Winners Notified Under Embargo: August 17th-ish
Winners Announced on LinkedIn LIVE: Week of September 21
Who Benefits from the TAG Awards?!
Innovators & Founders
Third-party validation for breakthrough technology - TAG Awards provide independent recognition that validates innovation beyond internal claims and marketing language. This credibility supports investor conversations, strategic partnerships, and early market adoption by registering real-world impact, execution, and future potential within regulated industries.
Marketing & PR Teams
Award-backed storytelling and exposure - TAG Awards provide marketing and communications teams with a credible, third-party narrative that goes beyond product claims and promotional messaging. With validated proof points, podcast features, and industry visibility, teams gain high-quality content and exposure that reinforce trust and authority across channels in regulated markets.
Commercial & BizDev
Credibility assets that support sales and partnerships - TAG Awards provide third-party validation that strengthens sales conversations, builds trust faster, and reduces friction in early-stage discussions with customers and partners. The award serves as a clear credibility signal that helps open doors, support differentiation, and advance strategic partnership conversations.
Why TAG Awards
Market Demand
As MedTech, BioTech, and Life Sciences continue to converge, companies are seeking credible ways to signal innovation, execution, and real-world impact. The TAG Awards deliver third-party validation through a transparent and prestigious awards program designed to recognize excellence and help innovators rise above the noise.
Credibility & Expertise
The TAG team brings deep experience designing and managing awards programs within MedTech, BioTech, and Life Sciences. We understand what credibility looks like in highly regulated, technically complex industries and how to build a program that earns trust, through rigorous judging criteria, knowledgeable evaluators, and meaningful feedback that companies truly value.
Synergy with TAG
The TAG Awards are supported by The Aebli Group's infrastructure, resources, and industry relationships. This connection ensures operational strength, consistent execution, and access to a broad network across MedTech, BioTech, and Life Sciences. In turn, the TAG Awards extend TAG’s mission of supporting innovation by creating a trusted recognition platform that strengthens the overall ecosystem.
The TAG Awards
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54% of respondents in a 2023 TrustRadius® survey rely on user reviews, awards, and third-party validation as their most important buying consideration.
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According to a B2B awards impact study, nearly 75% of B2B buyers said they were more likely to purchase from a vendor if they had industry awards.
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70-80% of consumers see awards as a signal of trustworthiness. Reassurance for buyers is especially important in sectors like MedTech, healthcare, or finance, where buyers seek validated quality and reliability before making a purchase.
“When you submit a product for an award, it’s a chance to step back and celebrate the accomplishment,”
Tor Alden, FIDSA
Advisor, Strategic Design & Innovation
“Winning this award only helps facilitate getting additional funding to support commercialization.”
Robert Austring
Investor
Dr. MaryBeth Privitera
M.Design, PhD, FIDSA
“Anytime you can put together a package that forces you to present what you’ve done, where you’re headed, and what its value proposition is, it helps you refine your strategy,” Rick said. “The feedback from experienced judges alone is incredibly valuable, even beyond winning the award.”
Rick Greenwald
Investor
Categories
The Business-to-Business categories are as follows:
AI & Data Intelligence
Solutions leveraging data and artificial intelligence to drive smarter decisions and measurable business outcomes.
B2B Software Platform Innovation
Platforms that power core business operations, streamline workflows, and improve how companies run and scale.
Commercialization & Market Traction
Innovations that have successfully translated into real-world adoption, revenue, and measurable market impact.
Cybersecurity & Infrastructure Protection
Technologies that secure data, systems, and critical infrastructure to ensure business continuity and trust.
Enterprise Hardware & Connected Systems
Physical products and connected technologies enabling smarter, more efficient business operations.
Financial Technology
Solutions transforming how businesses manage payments, capital, financial operations, and transactions.
Industrial & Manufacturing Technology
Innovations improving how products are designed, produced, and delivered at scale.
Medical Devices
Technologies supporting healthcare systems, providers, and organizations in delivering better care and outcomes.
Revenue & Customer Growth Enablement
Tools and services that help businesses acquire, convert, and retain customers more effectively.
Robotics & Automation
Systems that reduce manual effort, increase precision, and enhance operational efficiency.
Social Good
Innovations that create meaningful positive impact across communities, industries, or society at large.
Supply Chain & Logistics Innovation
Solutions that improve visibility, resilience, and efficiency across complex supply networks.
Sustainability & ESG
Technologies helping businesses reduce environmental impact while improving operational performance.
Workforce Enablement & Productivity
Tools that enhance how teams are trained, managed, and perform at scale.
Other
Innovations that don't fit any of the above categories.
Criteria
TAG Awards Judges evaluate each TAG Award application according to four criteria: innovation, impact, timeliness, and relevance.
Innovation
Has the company clearly articulated its innovation, and does it demonstrate how this differentiates it from competitors and current trends in the B2B landscape? Innovations in this space may include transformative software platforms, advanced hardware or robotics, data and AI-driven solutions, operational services, or a business model that redefines how companies grow, operate, or scale. Strong submissions should show how the company is not only introducing something new but also meaningfully improving performance, efficiency, or outcomes for the businesses it serves.
Impact
Did the innovation demonstrate a clear, measurable impact on the company and the broader B2B landscape? Has the company provided data to showcase the success of its innovation, using metrics such as revenue growth, customer adoption, efficiency gains, cost reduction, or performance improvements? Evidence may include quantitative results like increased market share or operational output, as well as qualitative impact such as improving workflows, enabling better decision-making, or raising the standard for how businesses operate.
Timeliness
Was the innovation introduced within the past 12 months? If the innovation is older, has the company demonstrated meaningful advancements over the past year, along with clear evidence of impact during that time? In the B2B landscape, this could include new product releases, expanded customer adoption, measurable performance improvements, revenue growth, or successful deployment across organizations... showing that the innovation continues to deliver value and drive progress.
Relevance
Did the company clearly explain how its innovation addresses current business challenges or broader industry needs? Whether tackling operational inefficiencies, rising costs, scalability constraints, workforce challenges, or data and infrastructure complexity, the company should demonstrate how its solution aligns with key trends and urgent priorities across the B2B landscape. Strong submissions will connect the innovation to real-world business problems and show its relevance in driving meaningful impact.
Reasons to Nominate
Brand Exposure
Awards amplify brand visibility and generate positive word-of-mouth. 58% of customers are more likely to remember award-winning brands. Recognition from the TAG Awards, with its esteemed judging panel and promotional platform, further enhances this effect.
Recognition
Your organization will gain year-round recognition in the MedTech and Healthcare sectors. Your leadership team will also be considered for speaking opportunities at future TAG Award events, further elevating your company's profile.
Quality & Value
Winning awards boosts brand visibility and buyer confidence. Increased media coverage and social media buzz lead to greater brand awareness. Customers are more likely to trust and purchase from award-winning companies.
Trust & Credibility
Awards act as independent verification of a company's excellence, building confidence and giving buyers the assurance they need to make informed decisions. This is especially valuable in sectors like MedTech and Healthcare, where trust and quality are critical.
Attract & Keep Talent
Companies need a reputation for excellence to attract and retain top talent in MedTech and Healthcare. Awards provide this validation, assuring employees they contribute to meaningful work and boost morale. This enhances employer branding and creates a motivating environment.
Competitive Advantage & Fundraising
In crowded markets, awards provide crucial differentiation. They help products and services stand out, influencing 20-40% of B2B purchasing decisions. For MedTech and Healthcare companies, awards validate innovation, attracting funding and partnerships that set them apart from competitors.
Leadership Team
Justin Starbird
Sometimes I Have Good Ideas
Lauren Damon
I Bring Nominations to Life
Jessica Cummings
I Find Cool Stuff
