The Power of Face-to-Face in a Digital World with Steve Everly
In a world dominated by virtual meetings, social feeds, and on-demand content, it might be tempting to question the value of live, in-person events. But if you're a business leader looking to spark innovation, build real relationships, and drive meaningful growth, there's one question worth asking:
What’s the ROI of a handshake?
It’s a concept explored in a recent episode of TAG’d Beyond the Award, where host Justin Starbird sits down with Steve Everly, Event Director at Informa Markets, to discuss the human heartbeat behind one of the MedTech industry’s most anticipated gatherings—MD&M East.
Real Connections > Clicks and Impressions
Steve puts it plainly: “It can take 11 to 20 digital touchpoints to get someone's attention—but a single handshake can make a deal happen.” In today’s noisy digital landscape, face-to-face interaction cuts through the clutter. It builds trust, sparks unexpected conversations, and helps teams align in a way that’s nearly impossible through screens.
That’s why MD&M East isn’t just a trade show—it’s a catalyst.
For innovation.
For growth.
For connection.
The TAG Awards: A New Chapter in the MedTech Story
This year, the inaugural TAG Awards are taking center stage as part of the MD&M East experience. Hosted by The Aebli Group (TAG), the awards are more than a celebration—they're a spotlight on the innovators, connectors, and leaders shaping the future of MedTech.
For Justin and the TAG team, it’s personal. Their journey into the MedTech space began with a curiosity about what makes this community so special—and it led to a belief that the stories behind the products, people, and partnerships deserved a bigger platform.
“We’re excited to be part of something that’s not just about who has the flashiest booth,” Justin shares. “It’s about recognizing the people making real impact, often behind the scenes.”
Why Events Still Win
From mentorship to talent development to collaborative breakthroughs, the value of attending events like MD&M East extends far beyond the show floor. Steve highlights how his team works year-round to ensure the event evolves with the industry—building media channels and community spaces that keep conversations going 365 days a year.
But when it comes to growth and opportunity, nothing replaces being there.
Ready to Show Up?
Whether you’re a startup founder looking to scale, a marketing leader hunting for fresh ideas, or an engineer hoping to connect with your next mentor—MD&M East is where the energy happens and the TAG Awards are proud to be part of it all!
📍 Join us May 20–22 at the Javits Center in NYC.
Meet your people. Tell your story. Be part of what’s next in MedTech!
🎧 Tune into the full episode here and discover how one event—one handshake—could shift your entire year!
🚀 Winning an Award Isn’t the End Goal—It’s the Beginning of Bigger Opportunities!
Submit your nomination today and step into the spotlight!
🔗 Apply now: www.TAGAwards.co