How VeriPro Is Building Patient Trust Through Radical Price Transparency

BJ Maack

Transform your clinic's workflow and build patient trust

When a patient walks into an orthopedic office with a broken ankle, the last thing they should face is a complex, emotionally charged financial conversation. Yet, for years, the Durable Medical Equipment (DME) space, the bracing world, has been plagued by inconsistent and manual price transparency, often resulting in surprise bills and negative reviews. Enovis, a global leader in medical products, set out to change this, not with a new physical device, but with a revolutionary SaaS platform: VeriPro.

In this episode of TAG'D: Beyond the Award, Justin Starbird sits down with TWO-TIME TAG Award winner BJ Maack, Senior Director of Healthcare Solutions at Enovis, to unpack the technology behind their latest win in the Patient Transparency category.

Solving Healthcare’s ‘Black Box’ Problem

The core issue isn't a lack of information; it’s the complexity and sheer manual effort required to piece it all together. BJ explains that showing a patient the true cost involves cross-referencing contracted payer rates, specific procedure coding, and the patient’s current deductible, co-pays, and out-of-pocket maximums. This level of complexity meant that, traditionally, clinics would simply say, "We'll send you a bill later."

VeriPro, an "Easy Button" feature within Enovis's MotionMD platform, automates this entire process. By integrating data from contracted rates and clearinghouse partners like Avality, VeriPro provides a real-time, fact-based financial breakdown with a single click.

Transparency Drives Adoption, Not Decline

The biggest internal resistance to developing VeriPro was the fear that showing patients the cost would cause them to decline the brace or seek cheaper alternatives on platforms like Amazon. BJ reveals the opposite is true: when the conversation is emotionless and fact-based, over 80% of patients are ready to pay their responsibility upfront!

This transparency removes friction and builds crucial trust between providers and patients. Instead of seeing negative reviews centered around unexpected costs, clinics report improved cash flow and higher patient satisfaction, which in turn drives referrals. TAG Award judges recognized this focus on ease of use and human-factor design as critical to the platform's adoption and success.

A Culture of Workflow Innovation

Enovis’s success is a testament to its commitment to innovation, shifting its focus from solely manufacturing physical products to developing pioneering SaaS solutions. The company, which is also one of the country’s largest billers of DME, used its own internal pain points to build and test solutions like MotionMD and VeriPro first. 

Moving forward, Enovis Healthcare Solutions is focused on continued adoption and improving workflows across orthopedics, ASCs, and urgent care, with a robust development pipeline for 2026 and 2027.

For any team looking to bring meaningful healthcare technology to market, Maack's advice is clear: "Stay close to the customer" and their needs, focusing on removing friction and solving the one or two problems that are truly in your wheelhouse.

Ready to transform your clinic's workflow and patient trust!? Tune in and hear how the TAG Award-winning VeriPro platform is leading the charge!