Celebrating Innovation: Introducing Dr. MaryBeth Privitera as a Judge for the TAG Awards
The TAG Awards shine a spotlight on the most innovative minds, groundbreaking technologies, and impactful practices within the MedTech industry. This year, we’re thrilled to welcome a true expert in design and human factors, Dr. MaryBeth Privitera, as a judge. Her extensive experience bridges academia and industry, offering a unique perspective that will elevate the awards to new heights.
Meet MaryBeth Privitera: A Pioneer in Human Factors
MaryBeth's career is defined by a passion for innovation and collaboration. As a professor of Biomedical Engineering at the University of Cincinnati, she co-leads the medical device innovation program, providing students and researchers access to real-world medical challenges. This dual role gives her unparalleled insight into both the academic and industrial spheres of MedTech.
Her work as the Principal of Design and Human Factors at SentiAR and her leadership in the AAMI Human Engineering Committee underscore her commitment to shaping the future of medical devices. Whether guiding students or consulting with industry leaders, MaryBeth brings a deep understanding of how to create intuitive, effective, and impactful solutions.
The Evolving Landscape of MedTech Design
During her interview on the TAG’D: Beyond the Award podcast, MaryBeth discussed the shifts she’s witnessed in medtech innovation. She emphasized that today’s devices must integrate seamlessly into clinical workflows, acting as extensions of the user’s expertise. Innovations that prioritize user-centered design—whether for clinicians, patients, or both—are setting new standards for the industry.
“Advanced technology enables us to achieve so much,” MaryBeth explained, “but how you humanize that technology is crucial to the overall success of a product.”
She highlighted the importance of considering diverse user needs, intuitive design, and sustainability, noting that these elements contribute not only to clinical efficiency but also to broader societal benefits.
What MaryBeth Brings to the TAG Awards
MaryBeth’s judging philosophy reflects her professional expertise. She’s particularly eager to evaluate nominations that:
- Showcase clear design innovation and user benefits.
- Address sustainability and environmentally friendly practices.
- Present compelling business cases alongside product ingenuity.
- Incorporate aesthetic beauty into functional design.
Dr. Privtera also values feedback as an essential element of growth. Reflecting on her own experiences entering awards, she noted how constructive criticism can help teams refine their processes and improve their products, closing the loop between concept and execution.
Looking Ahead
As the TAG Awards gear up to celebrate excellence in MedTech, MaryBeth's inclusion as a judge underscores the importance of innovation that bridges creativity, functionality, and impact. Her expertise will undoubtedly inspire participants to strive for groundbreaking solutions that improve lives and redefine possibilities.
Stay tuned as we unveil more about this year’s awards, and get ready to witness innovation at its finest!