Behind the Award: What Makes an Exceptional Medtech Innovation with Dr. MaryBeth Privitera

TAG'D: Beyond The Award

In this episode of TAG’D: Beyond the Award, host Justin Starbird welcomes Dr. MaryBeth Privitera, a renowned expert in human factors engineering and medical device innovation. As a professor of Biomedical Engineering at the University of Cincinnati and Principal of Design and Human Factors at SentiAR, MaryBeth offers a unique perspective on bridging industry and academia.

Key Highlights:

  • MaryBeth’s role as co-chair of the AAMI Human Engineering Committee and her impact on MedTech standards.
  • The importance of human factors in creating intuitive, user-friendly, and sustainable medical devices.
  • Insights into what makes an award-winning innovation, including strong design, clear user benefits, and sustainable practices.
  • The value of judge feedback in helping teams refine their products and bring impactful solutions to market.

Tune in to hear MaryBeth’s expert insights and learn what it takes to excel in the ever-evolving world of medtech innovation!